Beatricci "Bea" Deanne Madjus

Product Designer

LinkedIn

Cavite, Philippines

About

Product Designer living in the Philippines with 5+ years of experience creating user-centered digital experiences by designing intuitive interfaces that drive results. Enhance efficiency and unlock the full potential of research through AI-powered tools. 🚀

Transitioned from UI design focused on Design Systems to a product design role, working closely with PMs, developers, and stakeholders to shape solutions based on user needs and business priorities. As the solo designer, I take ownership of the design process—whether it's improving usability, evolving our design system, or turning stakeholder ideas into polished, user-friendly experiences. ✨

Work Experience

Product Designer

Kudosity (formerly known as BurstSMS/Known) | Full-time

Apr 2023 - Present

Started as a UI Designer specializing in Design Systems, I gradually transitioned into a broader Product Design role. As the sole designer in a cross-functional team, I collaborate closely with stakeholders, PMs, developers, and data analysts to shape and drive product initiatives from discovery to delivery.

  • Built and maintained a scalable design system to support fast-moving messaging product development, in close collaboration with engineers and fellow designers
  • Drove product discovery efforts by working cross-functionally with stakeholders, PMs, and tech leads to understand user communication needs and pain points
  • Used Al to accelerate ideation and design for messaging features, ensuring speed without compromising usability or quality

User Interface Designer

Paymongo (YC19) | Full-time

Sep 2021 - Apr 2023

One of the key people in maintaining, scaling, and optimizing PayMongo's design system based on data and the needs of our users and stakeholders. Aside from that, I also design high-fidelity mockups that have a consistent user interface, are usable, and intuitive.

  • Maintain, scale, and optimize PayMongo's design system based on user feedback, stakeholder input, and data-driven insights; serve as a key advocate for system adoption and consistency
  • Design high-fidelity mockups and interactive prototypes that are intuitive, user-friendly, and aligned with a cohesive Ul standard

Design System Expert

Machine Ventures Pte. Ltd., (MyKuya) | Full-time

Apr 2020 - Feb 2021

As the Design System Expert, I am the main person who looks after the scalability of designs from a User Interface perspective, closely working with researchers, designers, and developers. Aside from the design system, I also do a lot of hands-on UI work, from turning sketches and flows into mockups to supporting the implementation of the designs.

  • Ensure scalable, user-friendly Ul design by closely collaborating with researchers, designers, and developers
  • Translate sketches and user flows into high-fidelity mockups, and support end-to-end implementation of designs
  • Contribute to and maintain the design system, ensuring consistency and usability across the product

User Interface Product Designer

Sprout Solutions Inc. | Full-time

Aug 2017 - May 2020

I am a key member of a small and highly influential product team. I collaborate with a multidisciplinary team of product designers, product managers and engineers to deliver the best possible interfaces of our users.

  • Collaborated closely with researchers, designers, and developers to ensure Ul scalability and usability across various features
  • Key contributor in a small, high-impact product team at Sprout, working cross-functionally with product managers, designers, and engineers to deliver user-centered interfaces
  • Built and established Sprout's design system from the ground up; served as the point person for all Ul-related decisions and system consistency
  • Translated sketches and user flows into high-fidelity mockups and interactive prototypes, supporting implementation to ensure design integrity

Certificates

Foundation Certificate in User Experience

BCS, The Chartered Institute for IT

Jun 2019

Languages

Filipino (Native) , English (Fluent)

Skills

Tools

  • Figma
  • PostHog
  • Clarity
  • Miro
  • ChatGPT
  • v0 by Vercel

Tech Knowledge

  • HTML/CSS
  • Bootstrap
  • Javascript
  • ReactJS

Strengths

  • User interface design
  • Design system
  • User research
  • Prototyping
  • Web/Mobile
  • Branding
  • Workshop facilitation
  • Artificial Intelligence
  • Researcher

Interests

Conferences Attended

  • UX+ Conference Philippines 2019-2025
  • UXTH Conference Thailand 2025
  • UXSEA Summit Singapore 2018
  • Figma Config 2020-2025

Online course

  • How to Use Al Ethically in UX Research: A Practical Guide
  • Interaction Design Foundation • April 2025
  • Interaction Design Foundation (IDF) Courses
  • Online UX Design courses • 2024